Meet The Leadership
OUR CORE BELIEF
ISA recognizes that customer loyalty is directly linked to employee satisfaction and loyalty.
A loyal and motivated workforce creates a better customer experience which leads to customer loyalty and higher customer retention.
By investing in training, professional development and continuous learning, members build employee loyalty by demonstrating their commitment to personal growth and long-term success.
Brian C. Hughes
Co-Founder & Principal, Innovative Service Alliance
President, Hughes Environmental Engineering, Inc.
Brian C. Hughes, Co-Founder and Principal of Innovative Service Alliance, is President of Hughes Environmental Engineering, Inc., based in Mahwah, New Jersey. He began his career in the mechanical service industry at age 24 as a Service Coordinator, managing the dispatch of sixteen technicians, and quickly advanced to Operations Manager through his leadership and operational strengths.
As the company evolved, Brian transitioned into sales in 2000, completing LINC™ Maintenance Sales and Sales Manager training. He assumed responsibility for business development and customer care, shaping long-term growth and client relationships.
Brian currently serves as President of the Mechanical Contractors Association of America (MCAA), representing more than 3,000 contractors across the United States and Canada. An active MSCA contributor, he has taught courses on service dispatch management and maintenance base growth, and continues to advance professionalism and innovation within the mechanical service industry
David Grosse
Co-Founder & Principal, Innovative Service Alliance
President, First Service
David Grosse, Co-Founder and Principal of Innovative Service Alliance, is President of First Service, a mechanical contractor based in Midland, Texas. He began his career at age 17 as a service technician for a plumbing company in Lawton, Oklahoma, before joining Trane in Houston, where he gained both domestic and international experience.
In 1981, David founded Anthony Mechanical Services in Midland, Texas, serving as General Manager and becoming one of the first non-Limbach Linc franchisees. He has long been an advocate for maintenance agreements, recognizing their value in building sustainable customer relationships.
In 1985, he acquired and rebranded First Service, growing the company to more than 75 employees and developing a strong service agreement base. His leadership reflects a consistent focus on customer commitment, long-term growth, and delivering value through service-driven solutions.
Bruce W. Tibbetts
President, EMC Mechanical Services
Investor, Innovative Service Alliance
Bruce Tibbetts is President of EMC Mechanical Services, a full-service mechanical contractor based in Richmond, Virginia. Under his leadership, the company operates across multiple divisions, delivering tailored solutions to meet the evolving needs of its customers.
EMC has a strong legacy in service excellence, including its history as a
LINC Service contractor and Charter Member of the Service Professional Group. The company focuses on long-term customer relationships through comprehensive maintenance programs designed to extend HVAC asset life and reduce operating costs.
Bruce is a Life Member of ASHRAE and Past President of its Richmond chapter, and has served on the Legislative Committee of the Associated General Contractors of Virginia. He leads with a philosophy centered on developing people and delivering solutions that create long-term value for customers.
John Audet
President, Tradesmen of New England
Investor, Innovative Service Alliance
John Audet, President and Founder of Tradesmen of New England, is based in Bloomfield, Connecticut. He began his career in the mechanical service industry at age 17 as an apprentice with New England Mechanical, advancing into roles including Service Supervisor, Automation Technician, and Automation Project Manager.
In 2003, John founded Tradesmen of New England, LLC, providing HVAC
mechanical services and building automation solutions to commercial and industrial clients throughout Connecticut, Rhode Island, and Western Massachusetts. Under his leadership, the company has developed proprietary CRM software and standardized service and maintenance procedures, and has been recognized for engineered system solutions including a boiler retrofit that reduced energy consumption by 25%.
John is committed to developing the next generation of skilled professionals and strengthening the communities he serves. He is actively involved in the Connecticut Apprenticeship Program, having mentored 18 technicians, and serves on a local planning board. He leads with a focus on delivering technical expertise with professionalism, compassion, and a commitment to service.
Brad Jovaag
Executive Director, Innovative Service Alliance
Brad Jovaag, Executive Director of Innovative Service Alliance, brings more than 45 years of HVAC industry experience. He began his career as an instructor at Honeywell’s Commercial Training Center at age 23, later moving into energy management sales roles in Dallas and Orlando, where he earned the Top Hat award, and advancing to Regional Energy Services Sales Manager and Healthcare Vertical Market Manager in Atlanta.
He held leadership roles at Johnson Controls and LINC™ Corporation, where he contributed to the development of maintenance sales training programs. In 2007, he co-founded Service Professional Group, growing it from six to twenty-one independent mechanical service contractors.
In 2025, Brad assumed his role with ISA, focusing on contractor recruitment and the development of industry-specific training programs designed to improve operational performance and expand recurring revenue for member companies.
Robin R. Storey
Executive Administrator, Innovative Service Alliance
Robin Storey is Executive Administrator of Innovative Service Alliance, bringing more than three decades of leadership, operational expertise, and event management experience. Since entering the mechanical service industry in 2005, she has supported financial operations, office administration, IT and communications, fleet coordination, and multistate dispatch, while contributing across multiple functional areas.
As her role evolved, Robin became a strategic partner to leadership,
focusing on business management and the execution of corporate and member events. She is known for her organized, people-centered approach and her ability to create engaging, well-executed experiences.
Robin is committed to strengthening relationships, supporting member engagement, and fostering a collaborative environment that contributes to the overall success of ISA and its members.
© Innovative Service Alliance
