Upcoming Events
We organize scheduled events throughout the year to support learning, collaboration, and engagement across our member companies. These events are designed to provide practical value, encourage peer interaction, and support continuous improvement.
Our events include in-person & virtual training sessions, leadership programs, and collaborative learning opportunities hosted at various locations.
We organize scheduled events throughout the year to support learning, collaboration, and engagement across our member companies. These events are designed to provide practical value, encourage peer interaction, and support continuous improvement.
Our events include in-person & virtual training sessions, leadership programs, and collaborative learning opportunities hosted at various locations.
Maintenance Agreement Sales Session II
May 13-15, 2026 | Richmond, VA
This class is intended for students that completed Session I.
Session II training continues focusing on developing a consultative business relationship with the financial decision-maker. With the use of a CASE Study, students will prepare for and role play a customer sales call utilizing financial sales tools to implement the ISA sales strategy while qualifying the opportunity and co-author the right solution.
Related Training Sessions
Maintenance Sales Follow-up
The 5 Great Rules of Service Sales
Member Login Required
Hotel Information: ISA negotiated rate at the Marriott Courtyard Richmond, VA. Reservation link available through member login.
Dietary Considerations: Dietary restrictions may be submitted during registrations.
Hotel Information: ISA negotiated rate at the Marriott Courtyard Richmond, VA. Reservation link available through member login.
Dietary Considerations: Dietary restrictions may be submitted during registrations.
Member Login Required
How Capital Projects are Evaluated
June 17, 2026 | Virtual
This 2-hour virtual class is intended for ISA professionals that sell elective projects.
As customers become more strategic with their budgeting for capital projects, they analyze every expenditure and distinguish between “essential” and “non-essential” purchases. As a result, elective mechanical decisions are made on a financial basis more often than a technical basis. This session will introduce that decision making process.
Related Training Sessions
Advanced Financial Selling
Bundled Solutions
Hotel Information
Not Applicable
Dietary Considerations
Not Applicable
Member Login Required
Member Login Required
Hotel Information
Not Applicable
Dietary Considerations
Not Applicable
Maintenance Sales Follow-up
September 23-24, 2026 | Virtual
This session is intended for students that completed Maintenance Agreement Sales class.
The two-day virtual classroom will be conducted in six 1.5-hour blocks building on the sales skills learned in the on-site class. The follow-up session has been designed to address the greatest challenges facing first year sales professionals while reinforcing the maintenance sales “absolutes” intended to improve close rates.
Related Training Sessions
Questions are the Answer
Advanced Sales Strategy
Hotel Information
Not Applicable
Dietary Considerations
Not Applicable
Member Login Required
Member Login Required
Hotel Information
Not Applicable
Dietary Considerations
Not Applicable
Event Registration
Through Member Portal Only
All ISA event registrations are completed through the Member Portal. Registration captures key event and attendee details.
Event & location
Event date
Member company
Individual attendee & role
Member Login Required
Event Resources
Member Access Only
For select events, members may have access to:
Supporting materials and documentation
Post-event resources
Event photos and shared media
Resources are available through the secure member access portal when applicable.
Login Required
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